If the government exists to defend property, why does it fail to defend “intellectual property” such as music?
(posted by jackson)
Robert Hull is a friend of mine and he writes a terrific weblog focused on pop culture and the history of music over the last few decades (for instance, A Double History of the Supremes’ “Love Child”). Robert’s seen a fair amount of that history first-hand - he used to be an executive at Time Warner, in the music division, and before that he was a writer at Creem magazine. Robert doesn’t often write about politcal issues, yet, while reading over his recent posts, a very political question came into my head: why doesn’t the government do a better job defending the copyright of music? (Mind you, it’s a rhetorical question, as I’ve already got several possible answers in my head, but please add your own ideas in the comments.) For perspective, the current music scene needs to be contrasted against the way things used to be, a perspective which for me was sparked upon reading this history of K-Tel, an old article which quoted Robert and which he has recently reposted:
K-tel wasn’t the first label to specialize in compilations. California disc jockey Art Laboe pioneered the practice of licensing material from several labels with his Oldies but Goodies series in the Sixties. Ron Popeil’s Ronco (immortalized in “Weird Al” Yankovic’s “Mr. Popeil”) sold plenty of compilations alongside useful products like Mr. Microphone and the Record Vacuum. However, it was K-tel that truly cultivated the form into a pop culture institution ripe for parody.
During the Seventies, K-tel’s marketing ploys had the same seedy appeal as a carnival barker’s come-on. The pitch was fast and furious, with deftly spliced snippets of music, song titles rapidly scrolling across the screen, and an overcaffeinated announcer imploring you to order now. Some aficionados swear the ads said K-tel albums were not available in stores, even though they were — at unhip outlets such as drug and discount stores.
You won’t find a much better snapshot of pop music in the early Seventies than 1972’s Believe in Music. Named for Gallery’s “I Believe in Music,” the album kicks off with the 1-2-3 feel-good punch of “Brandy (You’re a Fine Girl)” by Looking Glass, “Beautiful Sunday” by Daniel Boone, and “Sunny Days” by Lighthouse. Throw in Donny Osmond, the O’Jays, and a few more weird obscurities like Mouth & MacNeil’s “How Do You Do?” and Bulldog’s “No,” and you have a bass-ackwardly definitive compilation rivaled only by Nuggets.
Maybe K-tel butchered art for profit. But even if that were true, does it make K-tel any worse than a record company padding a marginal artist’s album with filler? Though it came at the expense of artistic vision, K-tel’s Seventies output was nothing if not value-driven. Where else could you get up to 25 hit songs for the low, low price of $5.98 ($7.98 for 8-track)?
That said, the sonic quality of vintage K-tel albums is truly awful. You’ll find better low end on a distant AM radio station, and the flimsier-than-Dynaflex vinyl ensures quick scratches if you so much as breathe too hard on it. And no discussion of K-tel would be complete without mentioning the blinding colors and screaming fonts utilized in the subtle-as-a-meat-cleaver cover art. But, as the tired old saying goes, that’s part of the charm.
Robert Hull and I both played a role in the establishment of the online presense of the Monkeyclaus Music Studio (Robert as an advisor and myself as a computer programmer). I distinctly recall a meeting where one of the musicians who was working for the music studio said, “Look, I’d never pay for music myself. I don’t know anyone who pays for music. Not unless we know the money is going straight to the musician.” That was a long meeting, and I recall their being some tension between the musicians and the owner of the studio. One reason why the website is so explicit about its adherence to eco-friendly values and to charity is because the musicians made clear that they and their friends needed a good reason to pay money for music. Otherwise, why not get it for free? Fans want to feel their money is doing something good, like supporting the artists directly. Otherwise, there is no point paying for the music.
I might be exaggerating slightly. iTunes is still bringing in money. It might be the only music venue out there still clearly doing well. Time-Warner’s music division is still bringing in money though, according to the linked article, its profits are falling. eMusic can still make some money though the linked article suggests it can only make money by ripping off the labels, a reality which is causing labels to leave it, suggesting its strategy is unsustainable.
It appears to be a hard era to make profits off of music.
Over the last few years, I’ve been in many meetings like this one (not with venture capitalists, but with angels, meetings where so-called visionaries were pitching what they called “the future of the music industry” to folks who had some money to invest):
The crowd is fairly gregarious, and moods soar even higher when, just after they all settle down to seats and put down their chopsticks, one of the partners reads his fortune-cookie message aloud: “The universe without music would be madness.”
Cramer takes immediate control by giving himself a power introduction: Nimbit CEO and a 26-year veteran of software start-ups who has guided eight companies to six successful exits. (He twice left companies for other opportunities.) The intros run around the table, bringing things back to Cramer, who signals Faucher to begin the presentation.
This turns out to be a calculated move. The partners by now all know Cramer and the business case. The trick tonight will be to win rave reviews from the music insiders. And that calls not for Cramer’s hard-edged business gab but for ex-rocker Faucher’s passionate view of Nimbit’s mission to empower independent musicians.
As Faucher describes how Nimbit will rescue the beleaguered artist from the claws of iTunes and the drudgery of staying on top of 20 different websites, Borgen, whose looks are a rugged riff on the haunted-artist motif, can’t keep from loosing an enthusiastic “Wow.” All eyes turn to him. “If someone offered me a way to keep everything up to date, it would be huge,” he says.
Borgen’s enthusiasm proves contagious, and the partners and insiders suddenly can’t seem to find enough things to love about Nimbit. “Doesn’t this have the potential to become a virtual label?” asks one partner. “The timing is perfect, because bands are shifting away from labels and trying to do more with their managers,” says Nordin. “All the indie labels will support this,” adds Rose. “Could Nimbit sponsor showcase events in different cities?” asks Borgen, whose opinions seem to carry great weight tonight.
The meeting starts to dissolve into bubbly side conversations, but Nordin signals for the group’s attention. “I believe there’s a huge market for Nimbit,” he says. “But I have some anxieties. There already are ways to do all of this separately, and I’m not sure the message that you can do it all in one place is enough to pull people in. Nimbit is offering more efficiency, but it would be better if it could offer more functionality–if it let you do something you couldn’t do anywhere else.”
Cramer, who has been content to let everyone else do the blabbing as long as the talk is happy, immediately jumps in. It’s true, he says, that websites have been springing up to address every niche that’s out there for independent musicians. But that’s left musicians facing a fractured industry that’s just begging for centralization.
The crowd doesn’t seem to buy it. “It’s a lot to ask someone, to move everything they’ve been doing on these other sites to Nimbit,” says a partner.
“If you don’t figure out a way to move a large number of people to Nimbit as fast as possible, you won’t be nearly as successful as you need to be,” says another.
Cramer, Faucher, and Antoniades all start to reply at once, but Nordin cuts them off. “I had a couple of guys from some of the bands I work with go to your site,” he says. “They saw things they liked, but not enough to jump.”
This lands like a bomb and is followed by a moment of heavy silence. But Cramer quickly recovers. “The site today doesn’t reflect the vision of the business,” he says. “There are lots of things we can do to get people to the site. Not one big magic thing, but my experience in business is that it takes lots of effort and tuning and iteration to figure it out, and once you do that, you just turn the crank and scale it up.”
This doesn’t do the trick; the crowd seems to want the one big magic thing. A host of new objections now spring up faster than Cramer can respond. Wouldn’t it be difficult to build software that can automatically dispense good advice to musicians in all situations? Aren’t these market numbers suspect? Couldn’t Nimbit be torpedoed by a competitor that simply took a smaller cut of the musician’s revenue, or even no cut at all? Wouldn’t it be better to take a small monthly fee?
Seizing on this last point, one of the partners asks Borgen if he’d be willing to pay $10 a month for what Nimbit is offering. The room falls silent. All eyes are riveted on this young artist as he thinks it over. “I’d need more proof,” he says, finally.
“We give him all this sushi and a personal pitch, and he still isn’t sure it’s worth $10,” says one of the investors, playing it up for the room as a joke. Everyone laughs politely–except for Cramer, Faucher, and Antoniades, who smile gamely but look stricken.
The kind of licensing regime suggested in the article about K-Tel describes an era when the music labels had an easy time generating multiple revenue streams off of a hit song. Legally, that licensing regime is stronger than ever, yet in practical terms it is dead. The death of K-tel is just one small reminder of how dead that era is.
I am a bit surprised that the government does so little to enforce protection of this kind of “intellectual property”. That there should be a million sites where people can freely trade music is sort of just taken for granted nowadays. Napster horrified the music industry back in the 1990s, and the site was shut down, but now there are many more sites where music is traded, and the shock has worn off. I’ve known a great many people who insist that the government tends to be biased toward protecting the rights of property owners more than other categories of citizens. If that’s true, then why does the government stand by and watch as the music industry dies? The RIAA has been aggressive in pursuing those who violate the copyrights held by those labels that the RIAA represents. And yet, the RIAA lacks the resources to go after the millions of people who flout the laws regarding “intellectual property”.
I’m sympathetic to those who argue that the phrase “intellectual property” is an illegitimate one, that, in fact, copyright and patents do not constitute anything that should be called “property”. The legal authority behind modern copyright laws (in the United States) derives from paragraph 8 of section 8 of Article 1 of the U.S. Constitution: “To promote the Progress of Science and useful Arts, by securing for limited Times to Authors and Inventors the exclusive Right to their respective Writings and Discoveries”. But some argue that this paragraph exists to limit copyrights and patents, rather than enable the kind of broad grants that we have today. In 1774 the government of the colony of Virginia commissioned Thomas Jefferson to write a letter to King George imploring the king to defend the rights of the colonists against the intrusions of Parliment. Jefferson summed up the history of both the colony and of the struggle against the Stuart kings, whose overthrow had been an aim of the revolutionary era, which was capped with the passage of the English Bill Of Rights, rights which the colonists assertted were universal rights that applied to themselves as much as to anyone living in England. One of the many crimes for which the Stuart kings were hated for were overly broad patents - a patent on salt, a patent on ink, a patent on beer. This is a bit of history that is now mostly forgotten, but was keenly in the minds of the Founding Fathers when they wrote the Constitution. Much of the conflict of the 1760s and 1770s arises from the feeling of the colonists that Parliment was enacting the same crimes as were done by the Stuart kings, and that sense of injustice certainly informed the writing of the Constitution. So I’m sympathetic to those who would argue that paragraph 8 of section 8 of Article 1 was meant to limit patents and copyrights, as much as enable them. But still, we live in a society based on case law, so the way the courts decide to interpret a law matters as much as the law itself, and there can be no doubt that, since the passage of the 1976 Copyright Act, the courts have increasingly come to see copyrighted and patented material as a form of property.
Perhaps the oddest thing of all, regarding the direction of “intellectual property” laws during the last ten years, is that the laws have extended copyright and patents in the direction of being true, permanent property, yet enforcement has been lax, and sometimes non-existent. A cynic might argue that the government is only interested in defending intellectual property when that property belongs to large corporations, and yet, the music labels are quite big (or part of huge empires like Time-Warner), and still they get little help from the government. When I say “little help”, I mean the FBI (and other law enforcement agencies) has put insufficient resources toward cracking down on those groups that do the most to facillitate music trading (where “insufficient resources” means “not enough to limit the amount of trading that goes on”). Is this a case of stupidity, of the government simply not knowing how to defend property in the age of the Internet? Or is enforcement simply hopeless in an era of decentralized peer-to-peer trading networks? If the latter, what is the point of the ridiculous extensions to copyright that Congress keeps enacting?
Mind you, I’m not saying that greater enforcement would be a good thing. Cracking down on music sharing could be almost as hopeless as cracking down on the drug trade. And I’m uncomfortable with the idea of copyright morphing into “intellectual property”. I can easily imagine a great multitude of economic ills that would afflict the society that treated copyright and patents as a form of true property (not the least of which being that technology would tend to get more expensive over time, rather than cheaper, if royalties had to be paid on every discovery, going back centuries, that are now embedded into modern objects and services).
But I remain curious about why things are happening as they are happening. Why is the government extending copyright and patent law in the direction of becoming true, permanent property, while offering almost no help with enforcement of those property rights? Does this strike anyone else as a strange paradox of the current era?
April 29th, 2008 at 9:48 pm
No paradox, just a case of law enforcement bending to reality, which is that copyright is virtually unenforcible in the digital era. The entertainment industry can pass all the laws it wants, it can (and does on occasion) bust college students and grandmothers for passing on MP3s, but it’s a lost cause and everyone knows it.
There has been oodles written on this, but people here might enjoy this essay, Anarchism Triumphant: Free Software and the Death of Copyright. There are large and important sectors of the economy that are organized on an anarchist, decentralized, nonproprietarian basis right now.
April 29th, 2008 at 11:30 pm
mtraven beat me to it to a considerable extent.
Government has certainly made drastic increases in “intellectual property” rights as they’re legally defined, at least. The Digital Millennium Copyright Act, the virtual nullification of traditional “fair use” standards, what amounts to legal mandates for DRM, etc., etc., are all extremely draconian. If the feds seem to be weak on the actual enforcement side, it’s probably because technological reality has made IP largely unenforceable, and a business model based on IP untenable. The DMCA, the Copyright Nazi tactics of the MPAA/RIAA, Gates’ last stand with Vista Genuine Advantage–all these things are the last aggressive posturing of dinosaurs about to go under in the tarpits.
mtraven,
I enjoyed the link. When the P2P revolution runs its course and the old corporate information/entertainment dinosaurs are gone, the Linux distros in software and Phish and Radiohead in music have already shown us the new business model by which people will be able to make money for their services. Linux distributors make money customizing the software and providing tech support.
In music, the availability of fairly cheap home recording and editing technology rivalling what the big studios have means it will be possible for anyone to market their music directly to an online market. Phish showed that even if you give the music away free, you can make money on related services like concert performances and accessories. Radiohead showed that even if you made the music available for free, you could still make money off the music with what amounts to a website with a glorified PayPal tip jar, and given the almost zero overhead when there’s no physical production cost, whatever money you do bring in is clear profit.
Of course, the amount of money they’ve made using this business model is piggybacking on name recognition that is a legacy from the old days. When the new business model is universal, it’s unlikely anyone will ever again have that kind of name recognition on a national scale, and nobody will ever get really honest-to-God rich in the music business. But so what? People didn’t get rich making music with the folk model that existed before the phonograph, but plenty of people made modest incomes playing juke joints and other small gigs. We’ll probably wind up with a world where octogenarians get nostalgic about the days of big name rock stars, but the current market is all “long tail” and no curve. And IMO that won’t be so bad.
April 30th, 2008 at 9:58 am
“If the feds seem to be weak on the actual enforcement side, it’s probably because technological reality has made IP largely unenforceable, and a business model based on IP untenable.”
A business model based on IP seems tenable so long as the potential other users of that IP are large. Look at the software industry. As an example, consider Adobe Photoshop. Adobe knows that there are millions of pirate copies out there, and Adobe doesn’t seem to care very much. The illegal copies actually help Adobe maintain market share against free alternatives. But Adobe needs money, which they get from businesses. When the customer is Kinkos, or Staples, or Office Max, or any big chain, then Adobe can both offer big discounts, and also police the stores and make sure the stores are paying.
Likewise with Microsoft.
The makers of 3D Studio Max make their money off of Hollywood studios, game companies, and schools. The pirate copies out there among poor, struggling artists are a way for the 3D companies to keep market share.
They all make money off the customers that are big enough to be reachable.
As near as I can see, this is an effective strategy for limiting the growth of free software. Have you ever tried to use Gimp to do a graphic design project on Linux? I assume there is a lack of momentum behind Gimp because it is so damn easy to get a pirate copy of Adobe Photoshop.
I’m not sure businesses based on IP are as yet headed to the same tarpits that the dinosaurs went into to.
April 30th, 2008 at 10:03 am
“People didn’t get rich making music with the folk model that existed before the phonograph, but plenty of people made modest incomes playing juke joints and other small gigs.”
I agree, this won’t necessarily be a bad thing. The musicians I know tend to make modest amounts of money touring. The touring usually eats up 90% of the money they make touring, but at least it pays for itself and they get to spend some months traveling America, Europe and Japan. In other words, it is not lucrative, but it is fun.
All the same, I’ve met some astonishingly talented musicians who wish they could make a living off of their music. They mostly work as waitresses and barristas in restaurants and bars and coffee shops. I’d love to see a model emerge that allows a few more of them to focus on their music full time.
April 30th, 2008 at 10:13 am
With regards to software, I’ve been having this pet hope that some hackers out there go beyond merely cracking copy protection and start getting into reverse engineering the programs themselves. At first it’d be just to tweak things, then to fix bugs that the company that published it missed, eventually getting to the point where for all intents and purposes it’s open source and people actually choose a “hacked” copy because it’s better than the original.
I’ve seen people on music forums actually admit they bought some software that was dongled, but they use the hack version anyway because the code for the dongle check wastes processor power. Sign of things to come?
April 30th, 2008 at 2:14 pm
Somewhat unrelated, but Alex Tabbarok is tackling another one of Kevin’s bugaboos: the limited liability corporation. The reason he comes down against Rothbard is that it lowers transaction costs.
April 30th, 2008 at 2:46 pm
With regards to software, I’ve been having this pet hope that some hackers out there go beyond merely cracking copy protection and start getting into reverse engineering the programs themselves.
Yes, but of course no one at this sit is actually encouraging any illegal acts. Dreaming only.(ahem)